Each of these types of posts is fair game for those looking to keep their social feeds from ever growing stale. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. I asked the 12 higher ed social media professionals of the 2019-2020 Higher Ed Social Media Conference (HESM19) to share 3 higher ed social media campaigns that caught their attention in the past 12 months. Tall bikes have a lot of history in Richmond, so this was really true gold. Posted by Dateline NBC on Monday, July 21, 2014. Plan to announce the winner in a separate post. With good holiday marketing ideas, you can start to engage and interact with your audience in ways that you can’t normally do throughout the rest of the year. Sometimes the best social media ideas come to you when you least expect them. When it comes to platforms, they are not all equal. As an alum, clicking through each photo transported me to an earlier time in my life, and reconnected me with my alma mater. The best “follow to win” contests are supported by an amplification strategy. Simply create a post with an explanatory caption, include an entry deadline and simple guidelines, and voila! Here’s a good example from Krispy Kreme: Sip it, share it, or savor every last #PumpkinSpice drop. Social media is the ideal platform for co-marketing campaign ideas because it’s so easy to sync up your efforts. For instance, the foodie site Food Republic regularly lets popular chefs take over their Instagram account. Arby’s recent Tweet in celebration of the much-anticipated second season of Stranger Things is a great example: Strange things are happening pic.twitter.com/FkPpVya4uk. Below are 10 effective social media campaigns: #1 World Heart Day. He works as a consultant for businesses that want to improve their web presence. The campaign was controversial in nature and that’s one reason why it worked. Look for brands to partner with that aren’t competitors but have a similar target audience. Jon serves on various boards, including Directions North America, IAMCP (International Association of Microsoft Channel Partners), and CMA (Channel Marketing Alliance). Ten participants will win the exclusive set! Use a contest as an initial hook, and secure followers by creating an incentive to tune in for the results. On the first day, fans were asked to comment with the letters “Q-U-E-S-O” on a post in uninterrupted succession. 11. Our winners in action! Asking followers to create a Pinterest board can be a great way to encourage engagement with your products. Check out these 15 social media ideas to increase compliance with the new “Masks on Campus” policies. It’ll be like hitting two birds with one stone! 2. People love to have their say. ? While you have a limited window of opportunity for such content to be relevant, topical posts can score huge numbers. A favorite profile they recently shared was part of a series asking first-year students what special item they brought from home. These days, anyone can take a picture using his or her cell phone, so holding a photo contest is a great idea. #SummonTheTerror of Undermountain at https://t.co/uflRuuYh03. A campaign content template to write and store every message you plan to send. ? Add butter, cheese, eggs, chives, garlic salt, oregano, and pepper in with the shredded potatoes. Ask them to tell you why they—or a person they nominate—deserve to win. Start a series where you have the opportunity to interact with your fans and followers on a regular basis. As noted in our guide on the best times to post on social media, brands should strive to follow the 80/20 rule of promotion. Well, the importance is multiplied during the holidays. Krista Boniface at the University of Toronto has more than 28 million uses of their university GIFs. Let this #ebook we created with @wistia be your guide. Based on the posts and retweets, it was a huge success. Red Roast Chicken or Shanghai Beef?#Ginsoy #ExtremeChinese #votetowin, Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. #1MillionPatriots pic.twitter.com/u2SfidCb9e, — New England Patriots (@Patriots) November 13, 2014. When people are interested in something and talking about it, things likely go viral. We’re always so excited when celebrities visit campus. The most straightforward way to broaden your audience is to require a follow for contest entry. That’s exactly what Sprout does with #SproutChat, tackling topics and issue related to social media on behalf of an audience that’s eager to learn. Giving followers a prompt can inspire more comments.

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