The ad also displays their returns policy which is listed as 30+ on most items. This field is for validation purposes and should be left unchanged. NYC Headquarters Why it works: This ad masters the art of using all the relevant extensions without making the ad look too crowded. Why it works: The enthusiastic calls to action using callout ad extensions and sitelink extensions make apartment hunting an easy task for searchers. It also reinforces it by calling them experts in their field, which also adds another level of trust. The description then goes on to list all the benefits of Direct Line including a 24/7 emergency phone line and 5-star Defaqto rating. The ad then goes on to highlight all the key benefits of the iPhone 11 such as all-day battery life, new colours, and the new “slofie”. This makes customers much more likely to click on the ad and ultimately make a purchase. This takes users to their sale section where they can see items with up to 40% off. Protect your Google Ads from unwanted fraudulent clicks with our click fraud protection software. The ad’s headline starts with the name of this latest mobile, the iPhone 11 as it has historically been Apple’s flagship product. The description underneath only continues to expand the trust factor they mentioned in the headline. This site uses cookies and other tracking technologies to assist with navigation, monitor site usage and web traffic, assist with our promotional and marketing efforts, and customize and improve our services, as set out in our, Google Ads Sizes: Which One You Should Use (and Why It Matters), Google Ads Bidding Strategies: The Ultimate Guide, Everything You Need to Know About Facebook Groups Marketing, Understanding Facebook Ads Cost: 2019 & 2020 Benchmarks, The Ultimate Guide to Facebook Custom Audiences. The ad’s headline starts off with a brand name and the keyword which always grabs the users attention (earphones in this case). Why it works: This ad uses its impressive average of a 4.8 star rating as its main calling card. And how can you copy them? Also, don’t forget to sign up for our newsletter below! The follow-up of “50% off all packages” is sufficient to lure in everyone else. This is a good incentive that will often win over customers and stop them from going elsewhere. To get readers even more interested, the ad also displays the type of claims they cover including accidents at work, road traffic accidents, slips and medical claims. Overall this ad is very well constructed and includes many trust factors, CTAs and reasons to buy from them. Instead, by telling users the price before, they’re probably saving themselves a bit of monthly ad spend! Hopefully, you can pick up some useful tips and tricks to add to your current PPC ads which will turn them into conversion monsters. Why it works: The discount in the headline grabs people’s attention, and one sitelink extension takes you straight to the product page of one of the company’s best selling items. So grab your pen and get ready to make plenty of notes! Why it works: The cheap price featured in the ad headline is a great way to grab people’s attention, and the sitelink extensions encourage people to learn more and check out the store without seeming pushy. We wrote this post so you could learn from some of the best by taking note of what companies with successful Google ads are doing. The 4.6 star rating (based on 19,063 reviews) is smart to highlight, because searchers are always looking for evidence to back up advertisers’ promotional claims. Upwork is an online freelancer marketplace that helps match freelancers with clients. There are also sitelinks to an intriguing quiz and specific product pages, and a location extension all work together to pique a searcher’s interest. Why it works: This ad uses sitelink extensions (such as “Find a Doctor”, “Request an Appointment, and “Find a Location”) to drive search traffic to their most important web pages (the pages that encourage searchers to become patients). The description gives more detail on the offer by telling readers “check online and reserve items at your local store”. The ad description has short, punchy sentences assuring users that Squarespace is a one stop shop for all of their online business needs. They also go on to talk about how they deal with all of the claims themselves and don’t pass them on to other companies or middlemen. With only 30 characters allowed in the headline, it can be hard to write a compelling advert. This is exactly what the ad is meant to do and why it’s a great example of a Google ad. Why it works: This ad takes up as much real estate as possible and captures attention through its emphasis on brand authority/quality and coupons/offers. Everyone loves a sale, and if you’re looking for a bed then you’re probably going to be interested in what they have to offer. The sitelink extensions and time-sensitive promotional extension also set this ad apart from the other paid search results for “handmade jewelry”. This is a good confidence booster as it shows they are reputable and have plenty of positive reviews (over 209). When it comes to advertising on Google, you only have a limited amount of space (and time) to grab the searcher’s attention. It works because it looks like an organic search result, and people know and trust Airbnb because it’s such a well-known website. Why it works: This ad lists every possible attention-grabbing, relevant offering related to dresses, emphasizing quantifiable discounts, promotions, and free shipping. The sitelink extensions serve to answer a searcher’s question rather than just saying “Buy Now”. Hopefully, after reading this they might decide to include it! To increase the chances that they only get qualified leads clicking their ads, they also include the phrase “services from £3000 per month” to give users an idea of their prices. The advert also includes their Google review rating which ranks them 4.1 / 5. This PPC campaign they are running is a great example of how you can get across trust and reputation in an ad without having to use the reviews extension. Having been in the industry for a long time, Injury Lawyers 4 U are a very well known brand in the UK. Easy peasy. Why it works: The ad description creates a sense of urgency and uses the maximum amount of space to list the company’s selling points. 50 Google Ad Examples (And Why They Work), Our goal for this blog post was to help you recognize some of the features successful Google ads have in common. The main headline of their advert starts with their brand name which makes them easily recognisable. As another incentive, the ad also tells users that they can get it cheaper if they trade in their existing phone. If you’re looking for a poster then the chances are you’ll find it here. Prospective gym members can directly call for more information. Why it works: Three extensions are used here: callout extensions, structured snippet extensions, and sitelink extensions. Why it works: Fluent City realizes that people who are searching for language classes need to determine their competency level before they can do anything else. Why it works: The ad description and callout extension include services, price, and social proof to inform searchers, and the sitelink extensions give searchers options for how they want to take action (go to the online shop, fill out a contact form, or book services). Why it works: A simple headline, ad description, call to action, and sitelink extensions work together to make this ad effective. Sign Up for the Chainlink Weekly Newsletter. Callout extensions look similar to sitelink extensions, but they don’t link back to anything. Again, by telling the user they won’t find their quotes on any other website, it increases the chances that they will click. The first reason is that people often forget about products no matter how big the company is. Also since the ad uses the location sitelink extension (pointing out that there are 6 nearby locations), it adds a sense of immediacy to the call to action.

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